When I started out with royalty free music a year ago I asked myself: what kind of music will sell the most? I therefore searched a lot of music related forums for answers and found a few who said corporate music was one of the best selling categories.
I did not take this to hart and therefore only ended up composing a few cooperate / positive tracks. As it turns out I should have gone all in on corporate tracks.
You can take a listen to two of my corporate tracks below to get an idea of the genre.
What kind of music does the stock music libraries crave for?
If a music library rejects your music they very seldom tell you why. Most don’t even give you an answer after listening to your music. Due to the large amount of libraries I had signed up too I have however been fortunate to get some answers on what some of the stock libraries are looking for.
And most seem to be looking for corporate / fun / happy music. This is also confirmed by a few of the users in the comments here at EagleCinematics.
As the year has gone by I have read a lot more and have had a chance to see what sells best of my own music. There can be no doubt about it, the cooperate tracks sells well.
Another hint at corporate music is the way to go (if you want many sales) is given by looking at the sales at the stock music libraries. If you order by number of sales you always see corporate / happy music at the top of the list.
How do I compose a good corporate track?
As with most stock music there are quite a few things you can do to make your tracks more likely to sell.
- If you’re making an intro at all make sure to keep it short
- Use the same emotion / genre for the whole track
- Making a 30 sec, 60 sec and full version of the track can lead to more sales
- Having a long ring out at the end is always a good thing
- In general you should never fade out your tracks
- Using high quality samples is a must. Tracks made with low quality samples don’t make the cut anymore.
Corporate music is of cause not the only genre that sells. I regularly get sales in many genres, but my corporate does sell the most.
Corporate tracks has the best odds of selling
A lot of corporate stock music tracks are sold every day. As more and more companies are advertising online using video, podcast and social media there’s no shortage of buyers.
Another very important factor is that the buyers in the corporate genre actually have money to spend.
When it comes to making money in the stock music business, composing a lot of tracks in the corporate genre or even specializing in it could turn out to be a very wise decision.
If you produce some high quality corporate tracks, tag / describe them correctly and make enough of them you will get some sales.
You still have to get views at the libraries before you can make any sales, but the corporate genre seems to be on of the most visited at the moment.
Is corporate music the holy grail of the selling a lot of stock music?
Well it might just be! If you do it the right way, there’s no doubt about it – good corporate tracks can make a lot of sales.